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It's an understatement to say that Korean pop song, "Gangnam Style," is a runaway success. How K-pop has already conquered Asia Korea is a small country less than 50 million people. My Profile Log Out. Join Discussion. Add Your Comment. By accident, PSY achieved success beyond any of them. With YouTube plays integrated into the chart formula which later grew to include streaming data , suddenly a dance number soundtracking a meme could grab the top spot.
Afterwards, viral hits became a constant across genres, with artists using memorable videos or you-can-do-it-too dances as a way to gain attention alongside more cynical and bizarre attempts at chart-crashing. View Iframe URL. But on the afternoon of Nov. Justin Bieber's mega hit Baby previously held that title. At last count, Gangnam Style views had surpassed million.
Korean pop stars and record label executives the world over are no doubt eyeing the tune and its quirky choreography for clues on how to duplicate its success. Experts say that while Gangnam Style has all the key elements of a pop hit — including a catchy hook — its success is the sum of many elements, producing a "fluke" that will be tough to duplicate any time soon.
To have a song of this scale, it doesn't create any kind of precedent. It's a scientific fluke. A kind of perfect storm of pop music comes together every once in a while to create this kind of song. Much fewer cases going the other way.
Some of its predecessors include Los del Rio's Macarena , a ubiquitous '90s ditty that also featured a signature dance, and Austrian musician Falco's Rock Me Amadeus , in the s. YouTube has joined the celebrations along with the rest of the world. After all Gangnam Style is the first video on the website to reach two billion views. They are displaying two small icons of a dancing Psy next to the view counter as shown in the screenshot below.
If you will click on either of these icons, the screen would display the two billion number, as shown below, composed of dancing people. It all started in February when some South Korean music industries along with YG Entertainment, the agency which represents Psy, announced that they want to enter the American market.
Even before Gangnam Style went viral, YG Entertainment had millions of subscribers to its YouTube channel and its different artists had huge fan following on Twitter. Also, they must have had a large number of email subscribers, the data on which is inaccessible to us.
Such numbers are necessary to kick start any marketing campaign. They knew that because of their large following they will get huge number of views right from day one. His voice, his dance moves, his expressions of the face — they all show off his enthusiasm towards music. In order for the video to be an international hit, it first had to be a hit in South Korea. So they decided to bring in three popular personalities of the country into the video, apart from Psy himself.
Then the second one was Yoo Jae-suk , a popular comedian and TV host of the country, who appears in a dark yellow suit in the video. And the third one is No Hong-chul , the person who has been famously called the elevator guy as he appears in an elevator in the video.
He too is a comedian and a show host of South Korea. As far as my research shows, Gizmodo was the first mainstream news site to run a story on the video on 26th July, , 11 days after it was launched.
Kat Hannaford of Gizmodo wrote just a few lines about it, embedding the video in the article, and linking to the English translation of the lyrics.
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