If you have a higher open rate, it usually means your subject lines resonate with your audience. Test your subject line: The best way to know what resonates with your subscribers is to try different things in your marketing emails. An effective subject line clearly describes what's inside your campaign, but you'll want to test a few variations to find out what works best for your audience to get higher open rates.
Tips for subject lines that you should include in your digital marketing strategy. Personalized Subject Lines: Use merge tags to personalize your subject lines with each recipient's name or location.
Personalized emails are shown to increase open rates for most users, and may work well when combined with marketing automation in transactional emails, such as birthday deals, post-purchase follow-ups or promotional emails. Be descriptive: Sometimes, it's better to be direct and descriptive than trendy. Seasonal slogans such as "Fall into savings" or "Sizzling summer bargains" are popular but don't offer a specific hook.
Instead, try to communicate the benefits of your promotions, or call attention to specific deals. Keep it short: For many recipients, especially those reading your emails on mobile devices, shorter is often better.
We recommend you use no more than 9 words and 60 characters. Too many punctuation marks can make your email look like spam, especially if you use a lot of special characters. Use emojis carefully: Our built-in emoji picker is a fun and easy way to add some visual pizazz to your subject lines. However, there are a few things to keep in mind when you use emojis. According to our research, you should use no more than 1 emoji at a time.
Use emojis to supplement words rather than replace them, to make sure your main message gets across. Segment your audience: Think about who your subscribers are, and what kind of information is most useful to them. If sales reps, store owners, and consumers all receive the same campaign, some could become frustrated by irrelevant content and stop opening your emails. You can use subscriber location, interests, or activity to segment campaigns, so you can send the right content to the right people.
Segmentation helps you create stronger campaigns and build trust with your subscribers. Segmenting your audience will increase the conversion rate and you'll get better email results than sending generic emails. How are you going to target those people? Will it be via email, social media, or personalized landing pages?
Here are a few tips for marketing smarter with segmented email campaigns. Email clients and spam filters look at the contents of your message differently compared to human eyes. Each platform usually adds its own styling or formatting elements, resulting in sketchy looking HTML, like this:.
Yes, that is the exact same message as the one above. Adding lots of images can also result in bad HTML, so keep pics to a minimum. And if, like me, you prefer to draft your copy in Google Docs or Microsoft Word, clear any formatting after you paste the draft into your email marketing platform. And so it is with your email marketing lists: if you want your lists to stay healthy, you have to actively put in some effort. People get hired, fired or just move on to new challenges.
And, of course, if an email bounces remove it straight away. Modern marketing tools like Outfunnel do this for you automatically. Marketers often cringe at the idea of double opt-ins for email marketing list. Having a clean, engaged list of active subscribers is far more valuable than having 10x as many who are just a click or two away from marking you as spam.
As a marketer, the type of content you send to your subscribers can vary at lot: announcements, tutorials, events, offers, and more. Try sending more vs fewer emails over a given period and analyze whether that works to reduce bounce rate. Want to learn more about sending emails that get delivered and read?
Sign up for our part email course on… drumroll, please , B2B email marketing: Crash course on B2B email marketing. No spam, ever. According to a Email Marketing benchmark study by Campaign Monitor, the average email bounce rate, including both hard and soft bounces, across industries is 0. There are three types of email bounces : hard bounces, soft bounces, and pending bounces. Email Bounce Rate helps track the quality of lead lists and other email campaigns by representing the number of email bounces as a percentage of total emails sent.
While it is still important to track other email marketing metrics such as Emails Opened and Emails Clicked , Email Bounce Rate is a great starting point that determines how often emails successfully reach recipients.
Regularly managing email lists and performing address verification can reduce your Email Bounce Rate. Comparing your open rates, click-to-open rates, and your clickthrough rates can reveal where your email marketing campaign is weakest.
Compiling these email marketing benchmarks, the Campaign Monitor team found the average to be 2. The email click-to-open rate is the percentage of email viewers those that open an email who click on a link or image within an email. The email click-to-open rate may be considered a measure of the immediate response rate of an email. Compiling these email marketing benchmarks, the Campaign Monitor team found the average to be Unsubscribe is the action a user takes to opt out of getting any more emails.
The percentage of people who unsubscribe is often displayed as a reporting number on each email campaign you send. This is an important number to study on every campaign to see if certain topics, subject lines, or templates drive up your unsubscribe number, as this is an indicator of an unhappy or disinterested audience.
Compiling these email marketing benchmarks, the Campaign Monitor team found the average to be 0. There are two types of bounces: hard and soft.
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