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Posted on Wednesday, February 22nd, by chelseachamber Filed under. Chelsea State Bank. Chamber Member , Downtown , Financial. Chamber Member , Insurance , Professional Services. Cottage Inn Pizza. Ugly Dog Distillery. Charles Reinhart Company Chelsea. Serendipity Books. To many, Jiffy Mix is a household name. Many of you probably have it in your pantry right now.
From the corn muffin mix, to pizzas, pastries, and pies. Jiffy Mix is based in Washtenaw County and is well-known for its mixes that cut down on time and effort in the cooking process. Listen Listening My name is Cornelius J. Around these parts, folks call me Corny," said the mascot. He spreads his arms from side to side and shakes his hips, or rather his box, as if he were inside a hula hoop. Holmes selects a few students and does the dance with them. I kind of work everybody up and then I hand them over to them," said Holmes.
Holmes is a sixth generation owner. Back then, they only produced flour. It was all-purpose baking mix. And it was introduced in April of And it was the first prepared mix ever," said Holmes. Sitting in one of the chairs of the now-empty theatre, Holmes says the famous Jiffy Mix idea came to his grandmother after her twin boys invited a friend to their house for lunch one day.
The friend accepted the invitation but brought with him a bag lunch his single father had already prepared for him. But she was so overwhelmed knowing, remember it's , , knowing how much effort it took those days to make biscuits.
It softened her heart, and then she got the idea. Since then, the company has introduced other mixes such as pie crust, corn muffin and cakes. But Holmes says it took time for consumers to get use to the product. Well, they were cutting corners but in a positive way not in a negative way. So it was not until the mid-sixties that we were everywhere in the country," said Holmes.
Today, Jiffy Mix can also be found in about 32 countries around the world. Not because they sell internationally, but because wholesalers resell their product. To show me where the mixes are made, I put on a hair net and joined Holmes on the factory floor. Since the main baking season is between September and January, right now, most of the production lines consist of putting product boxes together and filling them with the mixes.
A former race car driver, Holmes returned to his family business in to help lead it into the future as he honors the foundation on which it was built. Mabel Holmes realized as much, back in , when her twin sons asked if a friend could come over for lunch. When the boy arrived, she looked at his lunch and compared the biscuit inside to a hockey puck.
Impressed nonetheless that the father had attempted to bake, inspiration struck. Customers embraced the convenience and low price of the products, and Jiffy became an international name. Holmes estimates Jiffy has about a 65 percent share in the prepared muffin mix market and a 90 percent share in corn muffins, its most popular product.
So while the plan was to graduate from Eastern Michigan University with a business degree, Holmes left his senior year, ordered a set of tools from a catalog and built his first Formula Ford racing car.
He went on to drive in six Indy races in the s and s, start a marketing business, write a book and become a commentator for ESPN. It was my grandfather and great-grandfather.
Going toe-to-toe with my beloved, highly respected father was because of the work he put into it though. He worked through some difficult family dynamics, though, modernizing elements including accounting, computers and training. He was named CEO in We as consumers pay for the opportunity to be influenced. But our price is significantly better.
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